In this environment, how consumers get into a pack is as important as what’s on the outside. This can present a challenge for brands and their packaging suppliers as it expands the role of packaging beyond the point of purchase.
Luxury packaging should strive to be more than just an attractive, protective façade ending up in the bin after opening. It can enhance the experience of purchasing, opening, and consuming the product. This experience can help create a lifelong connection between brands and consumers – something every converter should aim to provide to their luxury customers.
Perhaps just as critically, interacting with the packaging should not cause any detrimental impact on the consumers’ feelings towards the product and brand.
The opening or unboxing experience is a vital part of this process and is one that 57% of consumers listed as a key packaging frustration in our recent consumer survey.
An easy-open tear tape will go a long way towards making this aim a reality. Tear tapes eliminate frustration in the opening process, turning it into an effortless, satisfying experience for the consumer and avoiding the ‘wrap rage’ that can instantly turn anticipation into anger.
Using tapes, such as Rippatape® or Supastrip®, gives brands a way to put their best foot forward through their packaging design. Quick, easy, blade-free access to packaging eliminates the frustrating opening experiences that can harm a luxury product unboxing.
Tear tapes enable converters to offer their customers complete control over the opening experience. Filtrona Tapes wants to make it easy to enhance your packaging in whatever industry you are in.
And it’s not just ‘wrap rage’ that tapes can help resolve. Our solutions can provide on-shelf appeal with our photogravure print expertise, distinguish between real and fake products with brand protection solutions, and help reduce waste and meet sustainability goals.
