The newly extended, responsive, Filtrona Tapes focused area reflects the company’s expertise in developing innovative solutions that Open, Close, Inform and Protect, enabling customers to improve the consumer experience with packaging.
The brand-new tapes upgrade to the website, has been designed and built by a specialist Print & Packaging marketing agency, PHD Marketing. From smaller producers to big multinationals, the tape pages on www.filtrona.com now provide more background on the products and services available and, most crucially, are more accessible than ever before.
“We have remodelled the Filtrona Tapes part of our digital home to provide better information on our product portfolio, but also to delve deeper into the why behind what we do,” said Sarah Rutland, Market Development Manager at Filtrona Tapes. “That comprises our sustainability journey, something we’re incredibly proud of, but also something we continue to work very hard on, as well as a host of other innovative market interventions made in recent years.
“The new pages are another great example of how listening elevates our ability to better serve our customers. We wanted to tell the whole story and provide that all-important context that so much modern-day packaging is built around. With that, we hope we are better equipped to support our new and existing customers in making their packaging exactly what they want it to be.
“We set out with the intention of articulating how tear tapes are proven to enhance brand communication and authentication, bolster consumer convenience, contribute to an unforgettable opening experience across a range of industries, and their value is in their versatility. We wanted to showcase how we provide packaging solutions, not just tape, and we think we’ve done that justice.
“The new pages showcase the innovation, productivity and talent that our incredible team at Filtrona Tapes has shown over the last 100 years.”
