Drive Stand Traffic

Reach your target audience and make the most of your investment with our free marketing and PR tools. It’s simple, effective, and designed to help you succeed!

James Montero MacColl

Senior Marketing Manager

Georgina Kantor

Georgina Kántor

Marketing Executive

Drive success at your stand!

Now that you’ve secured your place at Packaging Innovation and Empack, we’re here to help you get the most out of your investment. The marketing tools listed below are included at no extra cost as part of your stand package. These tools are designed to help you attract the right visitors and generate leads in the leadup to the event. While our marketing team is here to support you, actively using these resources will be key to achieving the success you’re aiming for.

Schedule a meeting

After booking your stand, you should receive your ‘My Easyfairs’ login details. If you need assistance or you haven’t received this, please contact  marketing@packagingbirmingham.com.

Interested in learning more about how we market our event throughout the year? Click here to find out how we ensure quantity and quality visitors year after year.

Your suite of tools:

All exhibitors will be given a unique registration URL, allowing them to track who has registered/attends via their link.

Want to invite your clients?

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VIP Invitations

Make your clients feel like VIPs by inviting them through you! With this service, the VIP invites will come directly from your brand, offering your clients exclusive perks and increasing their chances of attending the event. It's a great way to give them a special experience while strengthening your relationship.

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Personal Email Invitations

Creating and sending well-designed, personalized invitations can be time-consuming, but we can make it easier for you! We offer two convenient options:

  • Editable HTML Emails: Our team can provide you with an editable HTML email, which you can quickly send out to your database, helping you promote your participation effortlessly through your own email system.
  • Secure Data Upload: Simply upload your data to our secure system, and our team will send personalized invitations on your behalf, inviting your most valued clients to visit your stand at the show.


Deadline: Monday 12th January 2026

Want to invite your prospects?

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Share with your network

With so many platforms like Facebook, Instagram, LinkedIn, Emails, and WhatsApp, it can feel overwhelming.

Simplify your efforts with our community marketing platform, where you can share personalised social banners featuring your unique invitation link—all in just 4 clicks!

Location: Please find your personalised banners on your MyEasyfairs account under the 'View Documents' tab

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Postal Mailing

Sending postal mailings can be expensive, but ensures your message is read by your target audience. We offer two options to make it easier for you:

  • Secure Mailing Tool: We can send up to 100 personalised invitations on your behalf, free of charge, directly to your UK database.
  • Direct Mail: We can send up to 100 personalised invitations to your company address, which you can then distribute to your clients and prospects as needed.


Deadline: Monday 10th November 2025

Want to boost brand awareness?

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PR Exposure

PR can make or break a marketing campaign. We have a dedicated PR team that will help you get free editorial through leading press outlets, pre-&-post event.

Contact james.coldman@thinkb2bmarketing.com for more information.

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Personalised Banners

First impressions matter, and marketing collateral is often the first point of contact. Our design team has created personalised banners featuring your stand number, ready for you to easily add to your emails, website and signature,

Location: Please find your personalised banners on your MyEasyfairs account under the 'View Documents' tab

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Social Media Exposure

How can you spread the word about your news, product launches, company announcements, or event participation to an audience you don’t yet know?

Leverage the community we've built on social media by sharing your updates with us. By tagging us, you can engage with our audience and help amplify your message to a wider network!

Click here to send us an email and let us know how you want to maximise your participation

Success Stories

Don’t just take our word for it, here are some of our exhibitors stories of leveraging exhibitor tools at their disposal and driving stand traffic onsite at the event!
"The event allows us to do a lot of meetings in one location and see what is new on the market, you can't beat seeing things in real life rather than just online."
Ian Stapleton, European Technical Packaging ManagerGSK Ltd
"It’s the best trade show I’ve been to in a long time. There has been a very good standard and have been able to meet quality leads which is great to finally be bale to meet prospects face-to-face. We are also really pleased to have hit our leads target in the first day."
Sam Ward, Customer Success Manager Sales EMEAHighcon Systems
"We came to grow our portfolio of potential customers that are directly relevant to our industry. Packaging Innovations & Empack has provided varied markets and prospects. We have found it easier to collect leads as we have been meeting clientele in person again!"
Jason Jeffrey, Group Business Development DirectorReedbut Group
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Warning

Beware of Fake List Vendors and Similar Scams!
Easyfairs draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.

If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs. Easyfairs never sells visitor data to third parties.
The data provided by these companies is most of the time either inaccurate, incomplete, of poor quality or even fake and/or have been gathered or acquired in contravention of the General Data Protection Regulation (GDPR).
Any use that such companies make of the name Easyfairs or Packaging Innovations & Empack is without our authorisation and is illegal.

Please do not respond to these emails. On no account should you make any payments to the companies behind them.
Please inform Easyfairs if you receive any such solicitations so we can warn others.

Let us know