Drive Stand Traffic

Reach your target audience and maximise your ROI with a wide range of complimentary marketing and PR tools.

Naomi Stewart

Marketing Manager

James Montero MacColl - Senior Marketing Manager

James Montero MacColl

Senior Marketing Manager

Drive success at your stand!

Now that you are booked to exhibit at Packaging Innovation and Empack Birmingham, let us help you maximise the success of your investment. All the tools below are of no additional cost and are part of your stand package. We advise you to take advantage of our extensive marketing tools. You will work closely with our marketing team to deliver a targeted campaign to attract your ideal visitors.

After booking your stand, you should receive your ‘My Easyfairs’ login details. If you need assistance or you haven’t received this, please contact  marketing@packagingbirmingham.com.

Interested in learning more about how we market our event throughout the year? Click here to find out how we ensure quantity and quality visitors year after year.

Your suite of tools:

All exhibitors will be given a unique registration URL, allowing them to track who has registered/attends via their link.

Want to invite your clients?

VIP Invitations

Your clients should be attending as your VIP guests. With this service, the VIP invites will appear as if they are coming from you, your clients will benefit from added VIP perks, and they are more likely to attend the event.

Secure Postal Mailing

Sending postal mailings can be expensive, but ensures your message is read by your target audience. Use the secure mailing tool and we will send up to 100 personalised invitations on your behalf, to your UK database, free of charge, through our mailing house.

Personal Email Invitations

Generic emails won’t grab your client’s attention but tailoring them is time-consuming. Our team will send you personalised invitations to distribute to your most valued clients, inviting them to visit your stand at the show.

Want to invite your prospects?

Share with your network - Gleanin

Facebook, Instagram, LinkedIn , Emails, Whatsapp… the list of platforms feels never-ending. Use our community marketing platform, Gleanin, to share personalised banners in just 4 clicks!

Telemarketing

Does your audience prefer a conversation with an actual person? Securely send us your prospect data and our telemarketing team we will provide a concierge call, to up to 100 contacts a day, inviting them on your behalf.

Event Specific Content

How much time does it take to create and send well-designed HTML emails? To help speed things up, our team can create editable HTML emails so that you can promote your participation easily through your own email system.

Want to boost brand awareness?

Social Media Exposure

How can you get the word out about your news, product launches, company announcements or participation at an event to an audience who you don’t yet know? Make the most of the community we have built on social media by sharing your news with us.

Buttons & Banners

First impressions matter, and often marketing collateral is the first point of contact. Our design team have created personsalised banners, with your stand number, for you to add to your emails, website, signature & social media.

PR Exposure

PR can make or break a marketing campaign. We have a dedicated PR team that will help you get free editorial through leading press outlets, pre-&-post event. Contact james.coldman@phdmarketing.co.uk for more information.

Success Stories

Don’t just take our word for it, here are some of our exhibitors stories of leveraging exhibitor tools at their disposal and driving stand traffic onsite at the event!

Warning

Beware of Fake List Vendors and Similar Scams!
Easyfairs draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.

If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs. Easyfairs never sells visitor data to third parties.
The data provided by these companies is most of the time either inaccurate, incomplete, of poor quality or even fake and/or have been gathered or acquired in contravention of the General Data Protection Regulation (GDPR).
Any use that such companies make of the name Easyfairs or Futurebuild is without our authorisation and is illegal.

Please do not respond to these emails. On no account should you make any payments to the companies behind them.
Please inform Easyfairs if you receive any such solicitations so we can warn others.

Contact the Marketing Team

James Montero MacColl - Senior Marketing Manager

James Montero

Senior Marketing Manager

+44 (0)20 3196 4428

Naomi headshot

Naomi Stewart

Marketing Manager

+44 (0)20 3196 4255

Rika Kelso - Marketing Executive, Exhibitor Promotion

Rika Kelso

Marketing Executive

+44 (0)20 3196 4423

Carolina Gracia Porras - Marketing Assistant

Carolina Garcia Porras

Marketing Assistant

+44 (0)20 3875 4662