Drive Stand Traffic
Reach your target audience and maximise your ROI with a wide range of complimentary marketing and PR tools.
Naomi Stewart
Marketing Manager
James Montero MacColl
Senior Marketing Manager
Drive success at your stand!
After booking your stand, you should receive your ‘My Easyfairs’ login details. If you need assistance or you haven’t received this, please contact marketing@packagingbirmingham.com.
Interested in learning more about how we market our event throughout the year? Click here to find out how we ensure quantity and quality visitors year after year.
Your suite of tools:
Want to invite your clients?
VIP Invitations
Your clients should be attending as your VIP guests. With this service, the VIP invites will appear as if they are coming from you, your clients will benefit from added VIP perks, and they are more likely to attend the event.
Secure Postal Mailing
Sending postal mailings can be expensive, but ensures your message is read by your target audience. Use the secure mailing tool and we will send up to 100 personalised invitations on your behalf, to your UK database, free of charge, through our mailing house.
Personal Email Invitations
Generic emails won’t grab your client’s attention but tailoring them is time-consuming. Our team will send you personalised invitations to distribute to your most valued clients, inviting them to visit your stand at the show.
Want to invite your prospects?
Share with your network - Gleanin
Facebook, Instagram, LinkedIn , Emails, Whatsapp… the list of platforms feels never-ending. Use our community marketing platform, Gleanin, to share personalised banners in just 4 clicks!
Telemarketing
Does your audience prefer a conversation with an actual person? Securely send us your prospect data and our telemarketing team we will provide a concierge call, to up to 100 contacts a day, inviting them on your behalf.
Event Specific Content
How much time does it take to create and send well-designed HTML emails? To help speed things up, our team can create editable HTML emails so that you can promote your participation easily through your own email system.
Want to boost brand awareness?
Social Media Exposure
How can you get the word out about your news, product launches, company announcements or participation at an event to an audience who you don’t yet know? Make the most of the community we have built on social media by sharing your news with us.
Buttons & Banners
First impressions matter, and often marketing collateral is the first point of contact. Our design team have created personsalised banners, with your stand number, for you to add to your emails, website, signature & social media.
PR Exposure
PR can make or break a marketing campaign. We have a dedicated PR team that will help you get free editorial through leading press outlets, pre-&-post event. Contact james.coldman@phdmarketing.co.uk for more information.
Success Stories
Warning
Beware of Fake List Vendors and Similar Scams!
Easyfairs draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.
If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs. Easyfairs never sells visitor data to third parties.
The data provided by these companies is most of the time either inaccurate, incomplete, of poor quality or even fake and/or have been gathered or acquired in contravention of the General Data Protection Regulation (GDPR).
Any use that such companies make of the name Easyfairs or Packaging Innovations & Empack is without our authorisation and is illegal.
Please do not respond to these emails. On no account should you make any payments to the companies behind them.
Please inform Easyfairs if you receive any such solicitations so we can warn others.
