BOOST YOUR REACH, EXPOSURE & ROI
EasyGo is a service package offered to all our exhibitors. It includes new features based on the latest developments in digital marketing technology. With EasyGo, Packaging Innovations & Empack NEC invests in the technology to help exhibitors and visitors visit the future and easify their face-to-face experience at our event, resulting in a better ROI for exhibitors.
What's included in your EasyGo package?
My Easyfairs
Effortless exhibitor preparation
Packaging Plus app
Seamless event networking
Visit Connect
Streamlined lead managment
Smartbadge technology
Simple contact exchange
What is EasyGo & smartbadge technology?
As part of your EasyGo package, you will receive 1,2 or 3 smartbadge readers depending on the EasyGo package you have purchased.
The smartbadge technology requires no physical contact and guarantees a 100% safe event experience.
On your My Easyfairs account, you will have the capability to upload content for each of your assigned readers.
At the end of the event day, visitors who have touched on your reader(s) will receive a Visit Summary email.
My Easyfairs
The online exhibitor portal that helps you prepare your exhibitor participation down to the last detail.
What can you promote?
- Company information: Let visitors know who you are and what you do in as much detail as you’d like
- Products & launches: Create an online directory of your products, solutions and services
- Job adverts: Promote open vacancies with 1000’s of packaging professionals
- News & innovations: Share company news, product launches and press releases to your profile
You’ll find all brand promotion and marketing tools on My Easyfairs.
Packaging Plus app
Maximise your event impact! Connect with customers, prospects, and partners pre, during and post-event.
Why download the app?
- All-in-one tool: Access your entry voucher, the attendee list, and lead collection all in one place
- AI-powered matchmaking: Get tailored networking suggestions based on your solutions and app profile
- Easy meeting setup: Arrange face-to-face meetings seamlessly and chat with potential clients
- Interactive floor plan: Navigate the show floor effortlessly so you won’t miss a thing
Register as stand personnel via My Easyfairs for exhibitor app access.
Visit Connect
Easily gather and qualify leads at the show via your mobile or tablet.
How do you use it?
- Scan potential clients: Use your phone to scan the QR code on a visitor’s badge, all via the Packaging Plus app
- Qualify your leads: Make notes about your interactions with the free-form notes, pre-set questions, photos and voice recordings
- Export your leads: Get immediate access to all contact details on Visit Connect and via My Easyfairs
- Follow up effectively: Use your notes for tailored and relevant follow-up emails and calls
Use Visit Connect alongside the Smart Badge technology for maximum lead generation!
Smart badge technology
Exchange contact information with the tap of a badge.
How does the Smart Badge tech work?
- Smart badges: Visitors and exhibitors get a smart badge containing their contact information on an electronic chip
- Smart Badge readers: Exhibitors have Smart Badge readers containing all the company information from My Easyfairs
- Tap to exchange: A visitor taps their Smart Badge on a reader and receives the company information and contact details via email
- Download your touches: After the show, exhibitors can download the contact info for all visitors who have tapped their badge
The amount of Smart Badge readers you have depends on your EasyGo package.
EasyGo
Benefits of having EasyGo:
1
life easy
EasyGo makes your participation at Packaging Innovations & Empack NEC easier and helps you attract more visitors.
2
engagement
EasyGo supports digital engagement between Packaging Innovations & Empack NEC’s exhibitors and visitors.
3
technology
EasyGo takes advantage of state-of-the-art events technology while requiring no technological know-how for users.
4
results
EasyGo ensures you maximise your visibility and lead generation before, during and after the event.
Discover our packages:
- Display your company profile online
(description, products, news & jobs) - Apply for inclusion in the Innovations Gallery (1 INNOVATION)
- Invite customers & prospects, easily and efficiently
- Promote your products, paper-free via Smart Badge technology (1 READER)
- **Enhance customer engagement: Connect, Interact and Succeed.
1 Innovation + 1 smartbadge reader
- Get details of visitors who touched your reader with their Smart Badge
- Capture and qualify leads with ease (UNLIMTED LICENCES)
- Receive real-time SMS alerts when your guests check in.
Unlimited number of Visit Connect licenses
- Display your company profile online (description, products, news & jobs)
- Apply for inclusion in the Innovations Gallery (2 INNOVATIONS)
- Invite customers & prospects, easily and efficiently
- Promote your products, paper-free via Smart Badge technology (2 READERS)
- **Enhance customer engagement: Connect, Interact and Succeed.
2 Innovations + 2 smartbadge readers
- Get details of visitors who touched your reader with their Smart Badge
- Capture and qualify leads with ease (UNLIMITED LICENCES)
- Receive real-time SMS alerts when your guests check in.
Unlimited number of Visit Connect licenses
- Display your logo on the exhibitor list
- Enhance your company profile with a video header
- Display your company profile online
(description, products, news & jobs) - Apply for inclusion in the Innovations Gallery (2 INNOVATIONS)
- Invite customers & prospects, easily and efficiently
- Promote your products, paper-free via Smart Badge
technology (3 READERS) - **Enhance customer engagement: Connect, Interact and Succeed.
2 Innovations + 3 smartbadge readers
- Get details of visitors who touched your reader with
their Smart Badge - Capture and qualify leads with ease (UNILIMITED LICENCES)
- Receive real-time SMS alerts when your guests check in.
Unlimited number of Visit Connect licenses
- Display your logo on the exhibitor list
- Enhance your company profile with a video header
- Get increased visibility in the exhibitor list
- Capture immediate attention when visitors register online
- Display your logo or ad in high-traffic areas onsite
** This feature will be available for all exhibitors beginning in July 2025
Chris Newhouse
Head of Sales
+44 (0)20 3196 4413
Mark Yang
Senior International Sales Manager
+44 (0)20 3196 4431
Burcu Kaman
Sales Manager
+44 (0)20 3196 4271
Kit Cooper
Senior Sales Executive
+44 (0)20 3196 4412
Natasha U'Ren-Ashdown
Sales Executive
+44(0)20 3196 4397
