Finally, we’re waking up to consumption’s conspicuous impact on our planet. For decades, packaging has been thought of as a throw away item offering product protection and momentary on shelf appeal. Functionality and aesthetics were always the first consideration, with environmentally conscious packaging second. Things have changed.
The increasing prevalence of e-commerce has ushered an increased customer awareness and attention to the packaging that is arriving at their doorsteps. Sustainability is not just an option anymore. Market conditions are driving the push. Consumers demand it!
Across more than 20 years, sustainability has reached the point where concepts once regarded as on the fringe of financial markets are becoming mainstream. But for sustainability to truly transform society, we need to unlock new ideas.
For better or worse, we live in a consumer-driven world where buying things is integral to our everyday lives; and in this world of consumerism, packaging has a huge part to play.
It’s no longer a question of whether brands should shift to more sustainable packaging, but how they should do so.
What does the future hold for sustainable e-commerce packaging? How will the competing pressures of sustainability, consumer convenience and commercial imperative shape innovations and packaging technologies? What opportunities and challenges will this create for the packaging value chain?
These are questions that the expert team at Filtrona Tapes can help you answer.
Today’s packaging has to be much more than just a protective layer. In an era of environmentally aware consumers maintaining sustainable and healthy lifestyles, the demands on packaging manufacturers, designers and brands have never been greater.
Customers won’t tolerate a choice between sustainability and convenience: they expect both.
