Frequently Asked Questions

This page is your go-to resource for answers to a wide range of questions related to exhibitors, sponsors, visitors, and general inquiries like travel and hotels. Whether you’re looking for information on exhibiting, sponsorship opportunities, event details, or travel and accommodation options, you’ll find the answers you need right here. We’ve compiled a comprehensive set of FAQs to ensure you have all the information necessary to plan and navigate your experience effectively.

General Questions:

If you’re travelling from London then you can get there in around 2 hours. You can take the Northern underground line towards High Barnet from Waterloo to Warren Street, where you will then need to walk to London Euston where you will be able to catch a train that travels direct to Birmingham International. It is then only a 15 minute walk to the NEC. Please try to travel via public transport if possible.

Pre-paying any day before the day of your visit will save you £5 on parking. If you do this parking will cost you £12.95 – £29.95, this is dependant on whether you’re parking a car, electric car (charging points included), a mini bus, and a coach. We do not provide parking ourselves so make sure you head over to the NEC website to book your parking and for further information. The NEC Birmingham – Reserved Parking

Direct train services run all day, however if you’re travelling from far away you might need to catch a connecting train at Birmingham New Street, which is less than a 15 minute journey away. For more information on trains please visit the National Rail website. National Rail – Welcome to the Official source for UK trains | National Rail

We have currently been informed that emails are circulating claiming that for a fee we will share our visitor’s data with exhibitors. We draw your attention to the fact that Easyfairs, and by extension Packaging Innovation & Empack, does not sell any data and that these emails are scams from a 3rd party. We strongly recommend you to NOT open any enclosed links or documents in context with such faked offers. It may be a phishing attempt.

Please forward any suspecting phishing emails to and they will be passed on to our data team to be dealt with. 

Sponsor & Exhibitor Questions:

All of the above things are stored in to exhibitor manual, if anything is unclear or you have further questions then please get in touch with a member of the team.

Exhibitors Manual 

Exhibitor Manual l Contacts

You might think that now your stand is booked you’ve not got much to do until the lead-up to the show – but this isn’t the case!

Your stand booking includes one of our EasyGo packages – GoVisibility, GoLeads, GoPlus or GoPremium. The tools you have access to will depend on the EasyGo package you’ve selected. You can find out your selected package in your contract, or by logging into your MyEasyfairs account. The package you have selected will be seen at the top of the screen, and by clicking on ‘view packages’ you will be able to see the full offering included. You are able to upgrade your package at any time by clicking ‘request quote’ or contacting your sales representative.

My Easyfairs will be your central portal and requires actions from you at certain points throughout the year to ensure you have a successful show. We would recommend familiarising yourself with the portal at your earliest opportunity.  Find out more in the ‘What is My Easyfairs’ section below. 

If you have any questions regarding My Easyfairs or require help with your log-in details please contact a member of our marketing team. Contact Us.

My Easyfairs is the online portal for exhibitors. Once you have booked your stand you will be given access to the portal. You can log in here. If you have any issues with your log in details please contact a member of the team. Contact Us.

My Easyfairs is broken down into 4 easy-to-complete sections that you will be encouraged to complete throughout the year. These sections are:

  1. Manage your online profile
  2. Invite your clients & prospects
  3. Manage your stand
  4. Track your performance

You can find out more about each of these sections in the questions below. 

My Easyfairs is where you will set up your company profile, add your logo, add products and services that you offer, enter your submission for the innovation gallery, download your personalised banners and artwork, find your personal registration link, download and fill out the required forms, set up your smart readers and visit connect app and download your leads. 

My Easyfairs can (and should) be used throughout the year, and is included as a part of your EasyGo package.

Visit Connect is an included part of your package if you have selected GoLeads, GoPlus or GoPremium. Information about Visit Connect on MyEasyfairs can be found under the ‘Manage your stand’ section. 

Visit Connect is a highly useful lead-generation tool to use onsite at Packaging Innovation & Empack. Once set up, the web-based platform allows you to scan visitors badges and make notes on the conversations you have at the event, store the answers and download them after the show via My Easyfairs. 

Smart badge readers are included as part of your package across all EasyGo tiers. They are small, square devices attached to a cardboard stand that you can place on or around your stand. 

The smart badge readers are linked to your My Easyfairs profile – you can decide whether you would like it to link to your full profile or to one particular product or service, job ad or news item. To set up your smart badge reader, please select the ‘Smart Badge Technology’ option under ‘Manage your stand’ on My Easyfairs.

Each EasyGo package allows a different number of readers. These are:

  • GoLeads – 1 reader
  • GoPlus – 2 readers
  • GoPremium – 3 readers

Visitor Questions:

The easiest way to do this is to download the Packaging Plus App, as it provides you with the show floorplan and much more. 

Check out the talks section on this website for a full list of speakers. You will also be able to see the times they are talking and what stage they will be on. Check out our app, Packaging Plus, for a far easier navigation of the speakers.  



Meet, learn, discuss and create new ideas through an array of show features that will engage, educate, entertain and inspire you!
explore more



The event attracts packaging buyers and specifiers from top food & beverage, personal care, household, pharmaceutical & chemical brands.
explore more