Marketing & PR | Packaging Innovations Birmingham

Featuring

Packaging Innovations & Empack

The future of branded packaging and technology

25 May 10:00 - 17:00 & 26 May 10:00 - 16:00 2022 | Hall 1 NEC Birmingham

How we get the right visitors

We invest in an extensive marketing and PR campaign in the run-up to the event, to reach a broad range of senior packaging and print buyers.

The campaign spans partnerships with industry bodies, advertising, inserts and editorial in the key trade press, and emails, online promotion and social media coverage – all included in the price of your exhibition stand.

We invest heavily in a broad-ranging campaign

Our campaign reaches out to everyone involved in all stages of the packaging process in the run-up to the show through a combination of targeted emails, newsletters, advertising, social media, mailing, promotion and editorial.

Trackable registration link

Use your unique registration url to track who has registered to see you at the show. Simply link it to one of the buttons and banners. 

Buttons & banners

Download various buttons & banners to add to your email signature and make use of your unique registration link.

Editorial PR exposure

We have a dedicated PR agency who work with all major trade press who can get your free editorial. If you have something you want to talk about, make sure you shout about it.

Social campaign

We have a social following of over 36,000 packaging professionals. Make sure to connect, like us and post news so we can get it in front of our social media audience.

Customisable HTML code

We’ll create a HTML email so you can promote your stand easily through your own email system. Simply add in any further information you want and it’s ready to go.

Secure mailing

Easyfairs will send up to 100 personalised invitations on your behalf, to your UK database, free of charge through our mailing house.

Telemarketing campaign

Our team of expert telemarketers can contact up to 50 of your top clients. Simply send us your list and we invite can them to the show on your behalf: a personal touch to our invitation service.

VIP invitations

We run a VIP scheme to reward visitor loyalty and provide visitors with senior purchasing power a greater visiting experience. We will invite on your behalf your top clients/prospects to attend as your VIP guest.

Sponsorship opportunities

Interested in getting more exposure to your brand? Have a look into our sponsorship opportunities at the show. Contact joe.riddett@easyfairs.com for more information.

Exhibitor tips

Before the show

  • Invite clients and prospects to your stand
  • Give them a reason (drinks/new products)
  • Make people aware of your attendance
  • Add show banner to mail signatures
  • Pre-event communications
  • Newsletters/blogs/website more show focused
  • Make the most of our P.R. company
  • Set your objectives/measurable targets
  • Put one person in charge!

Manage your leads

  • Record and classify your leads (Hot/Warm/Cold)
  • Use Easyfairs tools i.e. Smart Badge Reader
  • Bring a pen and paper for each sales person
  • Make notes on Visit Connect and business cards
  • Be ledgible when taking notes
  • Specify who is responsible for the leads?
  • Follow up on leads once you are back in the office

Show checklist

  • Arrange exhibitor passes
  • Send out your invitations
  • Book your accommodation
  • Arrange the staff catering
  • Arrange storage
  • Put together a staff rota
  • Arrange staff uniforms/badges if using
  • Bring pens, paper, lead forms, business cards

Body language

  • First impressions count
  • People who make more eye contact are perceived as more intelligent
  • Faster speakers are judged to be more competent
  • Dressing smartly communicates success
  • People make assumptions about others based on their choice of shoe
  • People buy from people

Talking to visitors

  • Think about your opening question
  • Be open and engaging
  • Leave the admin for the office
  • Don’t spend too much time on your phone or laptop
  • Don’t waste time
  • Quickly identify good prospects
  • Be enthusiastic

Daily staff briefing

  • Reaffirm exhibition goals
  • Agree target for the day
  • Review stands effectiveness
  • Share market intelligence
  • Address any staff issues
  • Allocate break times
  • Check on the lead progress for each sales person
  • Set up Visit Connect targets for the day

Explaining EasyGo

The solution for all exhibitors to boost their return on investment. As part of your exhibitor package you will have choosen an EasyGo package. Here are some videos to explain how it works.

Easyfairs presents: EasyGo

Real-time alerts when invitees arrive

How does the Smart Badge work?

Smart Badge for exhibitors?

We invest heavily in a broad-ranging campaign

Our campaign reaches out to everyone involved in all stages of the packaging process in the run-up to the show through a combination of targeted emails, newsletters, advertising, social media, mailing, promotion and editorial.

A dedicated PR campaign

featuring editorial in the key industry press

Twitter

Packaging Innovations has a following of over 17,800 with regular news, show info and polls

An extensive advertising campaign

in all the key packaging titles, as well as a range of vertical press

LinkedIn

The LinkedIn Easyfairs Packaging Group has a community of over 3,700 packaging professionals

Vast range of online advertising and emails

to our broad database, as well as a wide variety of partners’ websites

Instagram

Packaging Innovations has a growing following of over 11.8K followers with regular updates on beautiful packaging

A targeted telemarketing campaign

to the Packaging Innovations database and exhibitors’ key prospects

Facebook

Like and follow our Packaging Innovations Facebook page along with over 3,900 others

Find out more

Want to find new buyers or suppliers, network or be inspired by our topical seminar content and show features? Or do you want to showcase your own products and solutions at the event in order to find new business? Check out what’s happening at the event where there is something for everyone over the entire packaging supply chain.

Exhibitor Warning – please note that companies trying to sell data are fraudulent and should be ignored or reported – Easyfairs does not share or sell data.

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