Marketing & PR
Reach your target audience and maximise your ROI with a wide range of complimentary marketing and PR tools.
Maximise your ROI
We invest in an extensive marketing and PR campaign in the run-up to the event, to ensure that we bring an audience of senior packaging decision-makers across purchasing, design, development and operations.
The campaign spans partnerships with industry bodies; advertising, inserts and editorial in the key trade press; emails; online advertising; direct mail; and social media coverage.
And we work closely with you, our exhibitors, to give you the tools you need to promote your presence and invite your customers and prospects to visit you at the event.
Exhibitor marketing tools
Tracked registration link
Your unique registration URL allows you to track who has registered to see you at the show. Add it to your email signature, use it on social media and send it to clients directly.
Buttons and banners
You can download buttons & banners to add to your email, website and social media along with a personalised banner including your stand number.
Customisable HTML code
We have created an HTML email so you can promote your stand easily through your own email system.
VIP invitations
We will invite on your behalf your clients/prospects to attend as your VIP guest. These will appear as it is coming from you and this will be a great way of getting customers to attend the event.
PR Exposure
Our team can help you get free editorial through our partnered press outlets pre-and-post event. Expand your reach and let the packaging community know about your annoucnements.
Secure Mailing
Easyfairs will send up to 100 personalised invitations on your behalf, to your UK database, free of charge through our mailing house.
Telemarketing
Our team of expert telemarketers can contact up to 100 of your top clients. Simply send us your list and we invite can them to the show on your behalf.
Digital Marketing Exposure
You can benefit from the Easyfairs Packaging community, find out what digital marketing opportunities are available for you to share your company news, product launches and announcements across our digital channels.
Beware of fake list vendors and similar scams!
Easyfairs draws your attention to fraudulent offers of list data and other services” that you may receive via unsolicited emails. If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs.
Easyfairs never sells visitor data to third parties. The data provided by these companies is, most of the time, either inaccurate, incomplete, of poor quality or even fake and/or have been gathered or acquired in contravention of the General Data Protection Regulation (GDPR).
Any use that such companies make of the name Easyfairs, London Packaging Week, PCD, PLD, Packaging Premiere or Food & Consumer Pack is without our authorisation and is illegal.
Please do not respond to these emails. On no account should you make any payments to the companies behind them.
Please inform Easyfairs if you receive any such solicitations so we can warn others.
