For many years the life cycle of packaging has been limited to the moment of purchase, with boxes thrown away once their protective function was over. Over time, however, the significant increase in waste of all kinds – including that derived from packaging – has led to increasing public awareness of how this throw-away model is affecting the planet.
With many online retail outlets offering free standard delivery and returns, it’s easier than ever to have a change of heart after having opened the purchase. As a result, innovative returnable packaging solutions are required to meet the needs of a global circular economy – and this approach is rapidly gaining legislative support.
At Filtrona Tapes we’ve turned our attention to packaging solutions we had never previously thought of. Working with our customers and partners, we want to bring innovations to market that help businesses expand their reuse portfolios.
As packaging solutionists, the best option is often the most straightforward one: ensuring that the packaging you deliver products in can easily be used for returns in case of customer dissatisfaction. And that was the catalyst for our latest innovations, which forward-thinking brands can use to enhance their packaging.
Something as small as a tear tape and a glue strip protected by a release liner can turn flexible packaging and corrugated packs into easy-return packaging with relatively little investment.
In a hectic eCommerce environment incorporating returns features into packaging is becoming a pre-requisite for any brand looking to offer convenience, sustainability, and a high-quality experience to the consumer. Thanks to modern, intuitive applicator systems, clean opening systems, and value-adding products such as EASILINER, returnable packaging is now more accessible for brands and converters than ever. The heyday of single-trip packaging for eCommerce applications is over – and that’s one thing that won’t be returning.
