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Polytag tests viability of Digital Deposit Return Schemes in world-first trial with Ocado Retail
- December 12, 2022
- Sustainability Voices
Recycling technology company Polytag and Ocado Retail have announced a world-first trial to test the viability of a Digital Deposit Return Scheme (DDRS) in the UK.
Commenting on the trial, Alice Rackley, CEO, Polytag, said: “This world-first trial will have game-changing implications for recycling in this country. A successful trial, supported by the world’s largest online-only supermarket, Ocado Retail, will be a significant step towards the implementation of a DDRS in this country that will provide a much more convenient and environmentally friendly way for households to recover their deposits. Not only that, brands will be presented with radical new marketing tools and a wealth of data on how consumers are recycling their products.”
Additionally, the trial will provide brands and retailers with a direct-to-consumers marketing channel, on a national scale, enabling them to tell their sustainability stories to increasingly eco-conscious shoppers. Upon scanning the QR code, consumers access landing pages – built by Ocado Retail – to share customised campaigns and links out to relevant content and reward schemes.
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