Many major container manufacturers have already decided to move from printed cans to ROSO / labelled cans with good reason!
From the appearance on shelf, a labelled can look the same as a pre-printed can to the consumer: to the manufacturer, the process brings huge benefits in terms of commercial savings, logistics & inventory control plus the ability to increase flexibility of production runs within the aerosol manufacturing plant.
For marketers smaller print runs are commercially more viable which means that ad hoc promotions can be implemented more cost effectively, without disrupting production efficiencies.
To improve impact of the can high lustre metallic films, holographic and speciality inks such as fluorescent, thermochromic and glow in the dark can be used for extra stand-out on-shelf.
High quality graphics which can be laminated in-line (if required).
Can be used with either Krones, Sacmi & B&H applicators.
Application of up to 36,000 cans an hour.
Shorter lead-times enabling greater reactivity to market conditions and issues with stock obsolescence.
Reduced storage space (as each reel can contain 20,000 labels).
Low cost originations for launches
Flow Wrap film
Wraparound drinks labels
