Many major container manufacturers have already decided to move from printed cans to Shrink Sleeve with good reason! From the appearance on shelf, a labelled can look the same as a pre-printed can to the consumer: to the manufacturer, the process brings huge benefits in terms of commercial savings, logistics & inventory control plus the ability to increase flexibility of production runs within the aerosol manufacturing plant.
For marketers smaller print runs are commercially more viable which means that ad hoc promotions can be implemented more cost effectively without disrupting production efficiencies.
A shrink sleeve is a “heat shrinkable” seamed flexible label which can be used as an alternative to self adhesive labels for product decoration. Supplied on a continuous reel and applied to the container then shrunk using either hot air or steam. The sleeve shrinks to the container giving 360° decoration and graphics. Produced using up to 11 colours, shrink sleeves can also be used as a vehicle for marketing activities or tactical promotions. Sleeves can be used for visual tamper evidence of product and used on unusual and non-standard shape glass, metal or plastic containers. For added decoration a range of print finishes can be utilised including glitter varnishes, rainbow inks, spot holographic effects and matt and gloss varnishes to create impact and stand out at shelf edge.
