Mercian Gold is our transformational range of premium labelling techniques, which are designed to enhance your products and create distinctive sales advantages, that will wet your products apart from the competition.
Some of the many options we offer are:
TACTILE VARNISHES and COLOURS
Tactile varnishes and colours can be used to great effect, with a significantly raised area giving a third dimension to the design and engaging more of the senses.
Raised ‘droplets’ of liquid can create a cooling effect and a tactile feel on beverage and other labels.
Braille, or tactile ‘warning’ triangles are also used on pharmaceutical products or e-liquid labels that contain hazardous chemicals such as nicotine. A raised company logo or design can also help draw attention to a brand and help cement its identity in the mind of the consumer.
SCREEN PRINTING
The use of screen print allows heavy coats of ink or varnish to be applied to your labels, providing a stunning weight and build to a specific area of the label, adding texture and durability.
METALLICS
Metallic substrates make your designs shine and can really boost the appearance of your products, especially when combined with other embellishments such as a matt varnish, or a silver paper can be overprinted with yellow for example, to produce a very shiny metallic gold effect.
Often used to create a ‘high-end’ look and feel, metallic foils can also improve durability.
CLEAR-ON-CLEAR
Clear labels are increasingly popular for transparent packaging as they showcase the clarity and quality of the product inside. This ‘no label’ look can blend into the packaging, creating a high-end impression for your customers.
These clear labels are often coupled with bold colours or metallic foil designs to create a premium appearance.
If you have any questions about premium labels and embellishments or would like to find out more about the options we can offer, visit the Mercian Labels team on stand J82 in Hall 7.
