Ed Silk, Global Head of Strategy, JDO

Ed looks for impenetrable ideas that create distinctive impact, allowing brands to engage with the right people at the right time.
Ed has worked globally across a variety of categories from FMCG to corporate brands, from high-end whiskies to everyman beers. Prior to joining JDO, Ed worked on creating new disruptive names like Nescafe Azera and White Claw which has seen roaring success
with a 60% category share by the end of 2019.
Prior to JDO Ed worked at leading agencies, where his clients, among others, included Bayer, P&G, Heineken and Mondelez as well as certified household names like Cadbury, Audi and Coca-Cola with his headset on finding and fixing the unsatisfied needs of the
people that love these brands.