Ed looks for impenetrable ideas that create distinctive impact, allowing brands to engage with the right people at the right time.
Ed has worked globally across a variety of categories from FMCG to corporate brands, from high-end whiskies to everyman beers. Prior to joining JDO, Ed worked on creating new disruptive names like Nescafe Azera and White Claw which has seen roaring success
with a 60% category share by the end of 2019.
Prior to JDO Ed worked at leading agencies, where his clients, among others, included Bayer, P&G, Heineken and Mondelez as well as certified household names like Cadbury, Audi and Coca-Cola with his headset on finding and fixing the unsatisfied needs of the
people that love these brands.