Meet the Speakers 2024 | Five minutes with: James Pryor, Co-Founder of Touch
Packaging Innovations & Empack recently had the privilege of interviewing James Pryor, Co-Founder of Touch, a leading structural packaging innovation agency. Dive into the full interview to discover insights about James, his role, perspectives on challenges facing innovators, and more!
Tell us about yourself!
I’m James Pryor, Co-Founder of Touch, a structural packaging innovation agency. I’ve been in packaging innovation for over 20 years. I’m passionate about using design and innovation to contribute to a positive transformation of the packaging industry for people, planet and business.
What do you enjoy most about your role?
There are so many things to choose from, but I have to say, I love working globally across categories. As a team, we’re constantly inspired by the many different project contexts that we have to consider. What’s really interesting is that the challenges we’re given are often very similar at their core but the way we have to solve them varies significantly because of the different geographic, cultural, economic and capability contexts that make up a challenge. It makes Touch a really inspirational place to work.
I’m also proud of the scale of the impact our work has. It sounds a little unusual for a packaging agency to say, but I’m delighted that our work has resulted in thousands of tons of packaging materials being taken out of circulation every year, all while creating great consumer experiences that bring success to our clients.
What do you think is the biggest challenge for innovators right now?
Reuse and refill. We’ve been fortunate to be part of several successful launches and studies like Innovate UK’s “Many Happy Returns” project, and we are currently working across multiple categories on this topic. For the sake of our planet and generations to come, it’s imperative that the industry finds commercially viable, technically feasible and convenient solutions to this challenge so that we can make the most of the resources we put into the hands of the consumer. We need to be successful at scale with reuse models. To achieve this, there needs to be significant collaboration, not only across the value chain but also between competitive businesses. We’ve seen and been involved in quite a few promising innovations and initiatives in this space, so I’m hopeful we’ll get there.
James will be joining us at Packaging Innovations & Empack next week! Make sure to join him at the Innovation & Design stage on Day 1 from 16:00 to 16:30 to hear his talk: What next? Envisioning a sustainable future beyond 2050.