P&G to trial paper Lenor fabric conditioner bottle

P&G unveils its first paper bottle for Lenor in partnership with paper bottle company Paboco, announcing a pilot for Western Europe in 2022. The trial rollout will form the basis of a test and learn strategy to scale up paper packaging and incorporate it more widely across P&G’s portfolio.

 Jerry Porter, senior vice president of R&D for global fabric & home care sector at P&G, said: “Our vision to create a fully recyclable paper bottle that also holds liquids, protects the product, and maintains its integrity is an ambitious one. That’s why we believe that driving meaningful progress through partners and industry collaboration is what’s needed to get to this level of disruptive innovation. Each learning journey needs a starting point, and several iterations will be needed to achieve success.”