About our scheme
Our scheme enables you to include recycling labels on your packaging so that your consumers know how to dispose of their packaging correctly. OPRL labels have achieved 75% consumer recognition, understanding and action rating so 3 in 4 consumers which is far greater than any other recycling symbol in the UK.
Under our new Labelling Rules, we are moving towards a binary approach i.e. Recycle or Don’t Recycle where possible. These changes move the scheme in line with ISO 14021 for self-declared environmental claims such as recyclability.
• Recycle – 75% or more of UK local authorities collect that type of packaging which is then effectively sorted, processed, and sold as recyclate for use in new packaging or products.
• Don’t Recycle – Fewer than 50% of UK local authorities collect that type of packaging and/or it is not effectively sorted, processed or sold as recyclate for use in new packaging or products.
A handful of fully recyclable packaging types where collections fall between 50-75% of local authorities will retain the intermediary Check Home Collections status.
Our Labelling Rules take account of the whole recycling process from council and in-store collections to sorting at MRFs and the likelihood of reprocessing into recyclate and use in packaging or other products.
Interested in joining the scheme or finding out more? Visit our stand or email join@oprl.org.uk
