Spectra have reported overwhelming decoration demand in their busy in-house print department.
The company has seen significant take up for decorated bottles as customers take advantage of a number of innovative print techniques on offer.
Managing Director Joe Maynard sees the demand as further proof that Spectra’s decoration can add real value to customer packaging.
He said, “We take decoration really seriously at Spectra and see it as a key ingredient to the success of a finished pack”.
He went on to add, “So often we’ve seen great packaging let down by inferior print which can impact on the success of the finished pack. This is why we have invested huge efforts in providing exceptionally high-quality innovative decoration”
The company is continually looking at new offerings to help brands achieve an “eye-catching shelf presence” for their products and recent additions to their print finishing capabilities are reaping benefits for their busy decoration department.
Joe remarked, “Significantly more customers are deciding to use us for a complete packaging solution because they can see the real benefits our decorative finishing can bring to their packaging. They appreciate our expert advice on a number of leading edge options and love the convenience, reliability and flexibility of keeping their packaging projects all under one roof”.
Spectra have made great strides with the development of a number of ingenious ground-breaking techniques. These include raised Braille printing, anti-counterfeiting UV inks, colour changing finishes and 360-degree seamless circumference printing. Additionally, the company has also bolstered its hot foil stamping offering with the addition of blocking for the tops of closures to complement their existing peripheral cap blocking service.
Joe said, “It’s all about offering the customer a wide spectrum of differing options to elevate their packaging. Our varied selection of decorative offerings evolves and grows constantly and I see no reason why that won’t continue. We strive to be the leader in innovative decoration”.
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