See on AMBIENTE FAIR: Braun + Company makes a successful switch to NatureFlex™, a transparent alternative to conventional plastics

Today, Braun + Company have taken a further step: using a renewable and
compostable film to protect their napkins. The NatureFlex™ cellulosic film that is
now used to wrap these products is produced by Futamura. This film is renewable
and derived from wood pulp sourced from sustainably managed plantations. This
makes a perfect fit for the application : both product and wrapper are cellulose
based, both are derived from responsibly managed plantations (FSC or PEFC
certified).
Not only is the transparent NatureFlex film renewable, but it also meets all the
global standards for industrial composting, including EN13432. The material is
also certified home compostable, to the OK Compost Home standard for backyard composting. This means that the film can be composted at home or industrially composted, where facilities exist.
Matthias Dächert, Managing Director at Braun + Company said ‘our change of
packaging for the BY NATURE napkins product range is another example to our
commitment to sustainability and our desire to use cellulose based materials from sustainable sources. The NatureFlex films fills this brief and provide the protection that our product requires.’
Joachim Janz, Regional Sales Manager at Futamura added ‘It was a pleasure to
work with Braun + Company to qualify our NatureFlex film. Wrapping a cellulose-based product in a cellulose-based wrapper, makes perfectly sense. At the same time, our NatureFlex films enable the important see-through for the design identification and also provide an end of life option for the wrapper.’
Braun & Co will promote the new packaging series for their napkins on AMBIENTE show, 3rd – 7th of February in Frankfurt. Come and visit them to find
out more. complement the brand’s ethos.”