Provision of padded mailers and time sensitive sampling campaigns, direct to consumers.
As a part of their integrated marketing technology solution, Odore offers product sampling for consumer brands, matching consumers to relevant samples.
The timely fulfilment process and associated packaging requirements have specific needs and considerations. By nature of their products, the packaging needs to be impact resistant, durable, and robust, ensuring the sample arrives with the customer in a presentable fashion. Additionally, a range of sizes are required to accommodate a broad range of product samples.
Odore embraces eco-friendly initiatives as part of their sustainability commitment, and as such explored new technologies to meet this key objective.
Providing both the packaging and fulfilment services ecoMLR were able to provide a solution to meet all of the above needs, whilst offering significantly shorter manufacturing lead times and flexibility. Having introduced ecoMLR to live UK campaigns, positive feedback has been received in terms functionality and protection, and most importantly from the perception and quality of our product. ecoMLR are now working closely with Odore to introduce the product internationally.
“We have already used over 300,000 ecoMLR padded envelopes to send several different types of products. The quality of the product, the feedback from consumers, and the positive support from the ecoMLR team have made ecoMLR a great partner to work with.”
– Strategy and Operations Senior Manager, Odore
