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Navigating the Path to Sustainable Fresh Produce Packaging  and Loi AGEC

Navigating the Path to Sustainable Fresh Produce Packaging and Loi AGEC

As the sustainability agenda continues to drive positive change across many industries, including the fresh produce sector, the search for environmentally responsible packaging alternatives has taken centre stage for many brands and producers.

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Futamura, the world’s leading manufacturer of cellulosic films, has supplied renewable and compostable packaging solutions to the fresh produce industry since 2003. Futamura’s NatureFlex™ films are made from renewable wood pulp sourced from responsibly managed plantations. They are certified for home composting by TÜV Austria and meet all standards for industrial composting, including EN13432.
Initially favoured by organic producers, NatureFlex™ films appealed to the environmentally responsible consumer who could use the wrapper to gather peelings and waste and put it all together in the home compost bin, breaking down to compost within just a few weeks.
Typical early applications include tomato flow wraps, supplied without conversion
(unprinted and unperforated) or via a converter (perforated and printed). These
applications and benefits remain relevant today, and NatureFlex™ continues to play a pivotal role in driving the shift towards a more sustainable packaging future, away from conventional plastics.
Amidst rising consumer expectations and evolving regulations such as the Loi AGEC (Loi Anti Gaspillage et Economie Circulaire) – French legislation that sets the stage for a significant shift in packaging practices, advocating for circular economy principles and reduced environmental impact – the fresh produce industry finds itself needing to adapt.
The demand for viable alternatives to conventional plastic packaging is greater than ever, with producers seeking packaging that upholds technical performance while offering improved sustainability credentials. Futamura’s NatureFlex™ films not only address the broader functional performance and sustainability concerns but also include a range of cellulosic packaging films that respond to the requirements of the Loi AGEC, ideally suited for packaging fruits and vegetables weighing under 1.5kg. These versatile cellulosic films can be used independently or in conjunction with materials like paper and cartons (…)

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