The impactful design, produced by packaging design and branding company, Stranger and Stranger, marks the 20th birthday of The Peat Monster – a limited edition blended malt scotch whisky with its roots in the USA and part of the Compass Box range of core whiskies.
In creating the carton, Falconer chose Crown Prestige 610 micron cartonboard, principally for its strength and the uncoated reverse side which offered a superb printing surface, on which a cool grey colour was applied. Various subtle features were included in the carton’s manufacture, including the overlapping of the centre panel over the side panels to provide a modern touch. The illustration itself was printed in a four-colour process and framed with a background colour and outlined with a hot foil. To draw attention to the illustration and brand, a deboss around the edges was added. Additionally, an emboss of ‘Compass Box’ was included, making it the central focus of the carton. The sides of the carton had a hot foil and a debossed ‘The Peat Monster’ name style, with a black drop shadow to add more depth to the product title.
On the reverse, a complex debossed keyline was included to create a tactile, premium feel. Furthermore, the lid of the carton featured a hot foil with extra pressure applied for a deboss effect.
Ultimately, the fully recyclable carton looks both vintage and modern, with delicate design features helping it to stand out in a very design-driven market.
Commenting on the carton, Rachel Meckler, NPD manager at Compass, said: “The finished carton looks great, the material is of great quality and the design stands out. It looks very premium. We tend to work with Falconer for all our standard gift cartons as their quality, turnaround and flexibility are good. They are also able to meet the quality we are looking for in our intricate designs.
