1. CAN YOUR PRODUCT BE PACKAGED WITH A SLEEVE INSTEAD OF A FULL BOX?
Westmorland Gold Foiling Sleeve with Newton PrintThis swap works particularly well for food products. Does your product come in a sealed container, tub or tray? Instead of surrounding the whole product with a cardboard box you could opt for a sleeve. This reduces packaging cost as the sleeve simply wraps around the product, which can be quickly applied by automated applicator or by hand. A sleeve can be visually more enticing for consumers because they can see the product they are buying. It also looks good on the shelf and inside retail fridges and freezers.
Sleeves have many benefits including:
Multiple printing and embellishment options,
Less storage space needed,
100% recyclable (kerbside)
Low unit cost and
Uses less materials.
2. IF YOU USE SLEEVES, CAN YOU REDUCE YOUR SLEEVE WIDTH?
By reducing your sleeve width, even by a fraction, a higher multiple can be printed on one sheet, increasing the number of sleeves that can be printed using the same amount of raw material. This reduces the unit cost of each sleeve and can make a significant difference to your margin. It doesn’t necessarily need to be a big difference in width either – sometimes just a few millimetres will do the trick.
3. INCREASE YOUR PACKAGING ORDER VOLUME
Increasing your order volume is one of the quickest and easiest ways to reduce your packaging unit costs. Once printed packaging production is past the setup stage and you’re into the actual print run, the unit cost comes down incrementally as you increase the order. Therefore, if you can store (or find a packaging printer who offers this) and afford a larger print run, you will reduce your unit costs.
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