Sustainability is the fundamental principle of meeting current needs without impeding the ability of future generations to meet their own. This overarching principle is supported by three pillars: economic, environmental, and social, commonly referred to as the triple bottom line of profits, planet, and people.
The primary objectives of sustainable packaging are multifaceted. Firstly, it must be functional, providing adequate protection for the product, ensuring safety and conforming to regulatory standards. Secondly, it must be cost-effective, so as to encourage its widespread usage. Finally, it must promote long-term human and ecological health, ensuring that the environment and human well-being are preserved for future generations.
In conclusion, sustainable packaging is an essential component of the wider movement towards sustainability and serves to protect the environment, human health, and economic prosperity. By prioritizing the triple bottom line, businesses can achieve their sustainability goals while also ensuring that future generations have access to the resources they need to thrive.