Six Predictions Shaping Plastics and Packaging by 2025

1. Expansion of Circular Economy Regulations with Emphasis on Extended Producer Responsibility (EPR):
   • Governments worldwide are expected to implement stricter regulations promoting circular packaging solutions.
   • EPR policies will likely become more prevalent, holding producers accountable for the entire lifecycle of their packaging materials.
2. Formation of a ‘Coalition of the Willing’ Advocating for an Ambitious Plastic Treaty:
   • Despite potential geopolitical challenges, a group of committed nations may collaborate to establish a comprehensive treaty addressing plastic pollution.
   • This coalition aims to set binding targets for reducing plastic waste and promoting sustainable practices.
3. Heightened Focus on Health Impacts and Toxicity of Plastics:
   • Growing public and scientific concern over the health effects of microplastics and hazardous chemicals in plastics is anticipated.
   • This awareness could lead to increased regulatory actions and consumer demand for safer alternatives.
4. Acceleration of the ‘Paperization’ Trend, Especially in Europe:
   • The shift from plastic to paper-based packaging is expected to gain momentum, driven by environmental concerns and regulatory incentives.
   • Innovations in paper packaging technologies will likely address previous limitations, expanding its applicability.
5. Consolidation of Efforts on Reusable Packaging through Large-Scale Collaborations:
   • Companies may increasingly participate in joint initiatives to develop and implement reusable packaging systems.
   • Collaborative approaches are anticipated to overcome challenges associated with individual efforts, leading to more efficient and scalable solutions.
6. Bridging the Gap Between Expectations and Reality of AI Technologies in Packaging:
   • While artificial intelligence holds promise for optimizing packaging design and waste management, its practical applications may face challenges.
   • The industry is expected to focus on developing realistic AI solutions that deliver tangible business value.

These predictions underscore the dynamic and complex nature of the plastics and packaging landscape, highlighting the need for proactive strategies and collaborative efforts to navigate the forthcoming changes.