Monster Energy launches new variant of Lewis Hamilton zero-sugar drink
Monster Energy has continued its ongoing partnership with Lewis Hamilton to launch a new zero-sugar version.
The new Lewis Hamilton Zero Sugar edition has a completely new formula with a peach nectarine flavour described as “stone fruits” and is made from vegan ingredients.
For this all new SKU (Stock Keeping Unit), Monster tasked cutting-edge digital artist Mad Dog Jones (Michah Dowbak) to produce design featuring original icons, including Hamilton’s racing helmet. It also carries his name and signature, plus his driver number: 44.