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Latest news from Packaging Innovations & Empack
Monster Energy launches new variant of Lewis Hamilton zero-sugar drink
- February 2, 2023
- Packaging News
Monster Energy has continued its ongoing partnership with Lewis Hamilton to launch a new zero-sugar version.
The new Lewis Hamilton Zero Sugar edition has a completely new formula with a peach nectarine flavour described as “stone fruits” and is made from vegan ingredients.
For this all new SKU (Stock Keeping Unit), Monster tasked cutting-edge digital artist Mad Dog Jones (Michah Dowbak) to produce design featuring original icons, including Hamilton’s racing helmet. It also carries his name and signature, plus his driver number: 44.
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