Why exhibit?
Packaging buyers are under pressure to deliver smarter, greener, more efficient solutions — and they need suppliers who can help them stay ahead.
Exhibit at Packaging Innovations & Empack 2027 to show how your innovations meet these demands, win new business, and make your brand impossible to ignore.
Where buyers meet the future of packaging
With more than 8,000 visitors and 500 exhibitors, Packaging Innovations & Empack is the largest gathering of packaging professionals in the UK. The event provides the biggest stage for suppliers to showcase their products, share expertise, and position themselves at the heart of a community that drives the industry forward.
Dates and times:
Wednesday, 24 February 2027, 10am – 5pm
Thursday, 25 February 2027, 10am – 4pm
Venue:
National Exhibition Centre (NEC),
Halls 6 – 9, NEC, Birmingham
B40 1NT
Exhibit at Packaging Innovations and Empack 2027 to showcase how your innovations can accelerate their next packaging project.
Highlights from the 2026 edition
Packaging Innovations & Empack, featuring Contract Pack & Fulfilment, is the UK’s essential annual event driving business and innovation across the whole packaging journey.
Experience how suppliers built relationships with key decision-makers, expanded their customer portfolio with new projects and clients, as well as maintained relationships with existing buyers by exploring the 2026 highlights.
PACKAGING INNOVATIONS & EMPACK AT A GLANCE
VISITORS
SUPPLIERS
SPEAKERS
BRANDS
MEET THE RIGHT PEOPLE AT PACKAGING INNOVATIONS AND EMPACK
If you’re shaping how products are packaged, branded, or experienced, you’ll find the contacts, knowledge, and solutions you need at Packaging Innovations.
TOP JOB FUNCTIONS ATTENDING
WHO YOU'LL MEET
WHO EXHIBITS AT PACKAGING INNOVATIONS & EMPACK
If you’re shaping how products are packaged, branded, or experienced, you’ll find the contacts, knowledge, and solutions you need at Packaging Innovations.
TOP JOB FUNCTIONS ATTENDING
WHO YOU'LL MEET
REASONS TO EXHIBIT
Simple Process
Unrivalled Opportunity
Measurable ROI
Marketing Support
BOOST YOUR REACH, EXPOSURE & ROI
EasyGo is a service package offered to all our exhibitors. It includes new features based on the latest developments in digital marketing technology. With EasyGo, Packaging Innovations & Empack NEC invests in the technology to help exhibitors and visitors visit the future and easify their face-to-face experience at our event, resulting in a better ROI for exhibitors.
Shell Scheme
Take advantage of our shell scheme package and let us take care of the setup for you!
The shell scheme package gives your everything you need to showcase your packaging solutions and engage with potential customers at Packaging Innovations & Empack.
Each shell scheme package is based on multiples of 12m2.
1 Table
2 Chairs
1 literature rack
1 open side
2 Spotlights
1 Twin electric 500-watt socket
Daily stand cleaning
Space only
Create a bespoke stand that resonates with your brand identity and attracts your target audience.
Our team of exhibition consultants can help you design a stand that stands out from the competition and highlights your packaging solutions.
Meet buyers face-to-face and build lasting partnerships
Enquire about exhibiting
Fill out your details and our sales team will contact you to discuss your objectives and how our event can help you develop your business.
Why choose the UK's definitive packaging event?
Packaging Innovations & Empack can be your most powerful marketing tool.
You will have the opportunity to promote your products to a high-calibre audience of personal care, pharma, food, drinks, fashion and retail packaging.
Your solutions are essential in keeping packaging buyers up-to-date on the latest products & services as well as your participation enabling the building of strong and long-lasting relationships.
The key factors ensuring your success at the event
Simple Process
Extensive Opportunities
Measurable ROI
Marketing Support
How you can benefit from exhibiting
Raise your company profile amongst key decision-makers
Capture qualified leads and secure future business
Appeal to all of the senses and step away from virtual
Scope out the latest opportunities
Get the most out of your participation
Celebrate innovation and collaboration
Highlights from the 2026 edition
Packaging Innovations & Empack, featuring Contract Pack & Fulfilment, is the UK’s essential annual event driving business and innovation across the whole packaging journey.
Experience how suppliers built relationships with key decision-makers, expanded their customer portfolio with new projects and clients, as well as maintained relationships with existing buyers by exploring the 2026 highlights.
Chris Newhouse
Head of Sales
+44 (0)20 3196 4413
Burcu Kaman
Sales Manager
+44 (0)20 3196 4271
Kit Cooper
Sales Manager
+44 (0)20 3196 4412
Natasha U'Ren-Ashdown
Sales Executive
+44(0)20 3196 4397
Mark Yang
Senior Sales Manager – China
+44 (0)20 3196 4431
