CLASS OF 2026
BRAND VISIONARY
JORDAN SCOTT
HEAD OF MARKETING
JAMES CROPPER
ABOUT THEM
Jordan works as Head of Marketing at James Cropper, focusing on strategy and innovation. Their work centers on sustainable packaging storytelling, combining strategic marketing, creativity, collaboration, heritage, and innovative brand experiences.
WHY THEY WERE SELECTED
- Driving measurable brand impact through sustainable storytelling
- Bridging heritage and innovation in packaging marketing
IN THEIR WORDS...
WHAT DRIVES YOUR WORK
Jordan works as Head of Marketing at James Cropper, focusing on strategy and innovation. Their work centers on sustainable packaging storytelling, combining strategic marketing, creativity, collaboration, heritage, and innovative brand experiences.
WHAT DOES BEING A TRAILBLAZER MEAN TO YOU?
It’s a bit surreal, but mainly it means that having persistence to challenge how things are done and push our approach forward is working.
ADVICE FOR SOMEONE THINKING OF ENTERING?
Just go for it. Focus on what you’ve genuinely changed or influenced. Realise the impact your work and you are having – regardless of what others may say or think. That’s what stands out.
WHAT'S NEXT?
Keep building on the momentum, embedding marketing deeper into the business and pushing for bigger, more joined-up impact.