12 & 13 Feb 2025
NEC Birmingham

Close this search box.

Innovation & design stage session:

KEYNOTE: Warburtons – Retaining its heritage in the 21st century

Founded in 1876, Warburtons is a family-owned business based in Bolton, producing over 2 million bakery products each day with nearly 5,000 employees across the UK. Warburtons is one of the most loved and most chosen bakery brands in the UK, but how have they done this and what role does packaging play? Lucy Shepherd, Head of Packaging, will cover how packaging has played a pivotal role when communicating with consumers, delivering the quality of products for which the brand is famous while facing the challenges of moving to more sustainable packaging solutions.

Explore Three focused stages

Supply Chain

A view of end-to-end supply chain processes, from Packaging Innovations, Empack, Contract Pack & Fulfilment, to label & print, software systems, and more.
discover the stage

Innovation & Design

Our continued Packaging innovations hub of expert design perspectives, with a view to the most innovative and future-forward concepts.
discover the stage

Circular Economy

Can sustainability in packaging be defined by the objective to move toward a circular economy? Experts consider key elements of production, consumption, and waste management.
discover the stage