12 & 13 Feb 2025
NEC Birmingham

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Innovation & design stage session:

Owning the Effort, Not Just the Outcome: Leveraging Brand to Connect with Today’s Sustainable Consumer

There is a fundamental shift taking place in how we consume where brand has never mattered more, albeit in a different context and talking to a new type of conscious consumer who is hyper-aware in making mindful purchasing decisions. Brands requiring creative solutions to promote their ambitions for change need to look at the brand-level to connect with consumers by tapping into their tensions to create meaningful and memorable brand ideas. As brand consultants, we need to recognise the collective effort required to navigate this new space, using tensions at a brand level to unlock unseen opportunities and inspire innovation.

Explore Three focused stages

Supply Chain

A view of end-to-end supply chain processes, from Packaging Innovations, Empack, Contract Pack & Fulfilment, to label & print, software systems, and more.
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Innovation & Design

Our continued Packaging innovations hub of expert design perspectives, with a view to the most innovative and future-forward concepts.
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Circular Economy

Can sustainability in packaging be defined by the objective to move toward a circular economy? Experts consider key elements of production, consumption, and waste management.
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