12 & 13 Feb 2025
NEC Birmingham

Close this search box.


Jennie Potts, Associate Creative Director, B&B Studio

Design Director Jennie Potts is passionate about driving diversity within the industry. At B&B, she manages the internship programme and regularly mentors and trains the next generation through our partnerships with Creative Lives and university design departments.

While Jennie’s portfolio includes some of the world’s most recognisable brands – from Miller Lite to The Glenlivet – she now helps B&B create and build the entrepreneurial brands that are shaping the future of food and drink through sustainable and ethical mindsets, including Well & Truly, Bio & Me, Raw Halo, LiQ and Goldling.

A lover of purposeful and meaningful design, Jennie has judging experience at both the Fabs and The World Whisky & Gin Awards, and has herself been recognised at D&AD, the Pentawards, the FABs, New York Festival, Transform, Mobius, Brand Impact and the Design Effectiveness Awards.

Explore Three focused stages

Supply Chain

A view of end-to-end supply chain processes, from Packaging Innovations, Empack, Contract Pack & Fulfilment, to label & print, software systems, and more.
discover the stage

Innovation & Design

Our continued Packaging innovations hub of expert design perspectives, with a view to the most innovative and future-forward concepts.
discover the stage

Circular Economy

Can sustainability in packaging be defined by the objective to move toward a circular economy? Experts consider key elements of production, consumption, and waste management.
discover the stage