INTRODUCING...

Fiona Dobson, ASDA

FIONA DOBSON

SENIOR MANAGER PACKAGING, PRINT AND PACKAGING SUSTAINABILITY

Fiona has worked in the Packaging Industry for 25 years. She has held a variety of roles working for large Brands and Retailers such as J&J and Boots and she has spent the last 15 years at Asda where she currently leads the Packaging & Print Team.
She is a member of PackUK’s RAM Technical Advisory Committee and the UKPP Industry Expert Group for Optimising Packaging (Goal 1).
Fiona is particularly passionate about developing and inspiring the next generation of Packaging Professionals and recently won the ‘Mentor In Packaging’ Award at the 2026 Women in Packaging Awards.

EXPLORE THREE FOCUSED STAGES

Manufacturing & Supply Chain

A view of end-to-end supply chain processes, from Packaging Innovations, Empack, Contract Pack & Fulfilment, to label & print, software systems, and more.

Innovation & Design

Our continued Packaging innovations hub of expert design perspectives, with a view to the most innovative and future-forward concepts.

Circular Economy

Can sustainability in packaging be defined by the objective to move toward a circular economy? Experts consider key elements of production, consumption, and waste management.

Lanyard Sponsor

Allpack, is an international vertically integrated packaging manufacturer serving UK & European clients with industry-leading, recognised brands and products. We pride ourselves in our vertically aligned manufacturing and sourcing abilities, which results in competitive pricing across all our product ranges, for the benefit of our customers.