
Autajon
About us
Autajon Packaging Simply Cartons, Simply Luxe by Autajon, and Autajon Labels Royston are proud to represent the global Autajon Group in the UK.
We design and manufacture tailor made packaging solutions that reflect your brand and appeal directly to your customers. Every product deserves packaging that communicates its identity clearly and effectively, and our role is to deliver solutions that combine quality, precision, and visual impact.
Our expertise spans a wide range of markets, allowing us to respond to specific industry requirements with accuracy and consistency. We work across perfumes and cosmetics, health and pharmaceuticals, wines and spirits, food and beverages, industries and chemicals, and luxury goods. Each sector demands a distinct approach, and we adapt our design and production processes to meet these expectations.
In perfumes and cosmetics, we focus on refined finishes and strong visual identity. In health and pharmaceuticals, we prioritise clarity, compliance, and reliability. For wines and spirits, we balance heritage with shelf presence. In food and beverages, we ensure practicality and freshness alongside brand visibility. Industrial and chemical packaging is developed for durability and performance, while luxury packaging is crafted to convey exclusivity and attention to detail.
Our product offering includes folding cartons, labels, rigid boxes, advent calendars, and promotional packaging. Each format is developed to meet specific functional and visual requirements. Folding cartons provide flexibility and efficiency for a wide range of applications. Labels combine essential information with brand identity in a clear and concise format. Rigid boxes offer structure and a premium presentation, enhancing the perceived value of the product. Advent calendars and promotional packaging are designed to create engagement and deliver memorable customer experiences.
We manage the full process from concept through to production. Our teams work closely with clients to understand objectives, define requirements, and develop solutions that align with brand positioning. Design, development, and manufacturing are integrated to ensure consistency, efficiency, and high standards at every stage.
We support both small batch production and large scale manufacturing, maintaining the same level of quality throughout. This flexibility allows us to work with a wide range of clients, from emerging brands to established companies, delivering solutions that meet both volume and complexity requirements.
Quality is central to our approach. We focus on precision in structure, consistency in colour, and excellence in finishing. Materials are selected carefully to ensure both performance and presentation. Every element is considered to deliver packaging that is reliable, functional, and visually strong.
Our packaging is designed to protect products, support logistics, and enhance presentation at the point of sale. We ensure that each solution performs effectively in its environment while maintaining a clear and consistent brand message.
We position ourselves as a long term partner, providing expertise, technical knowledge, and ongoing support. Our objective is to deliver packaging solutions that meet market demands, strengthen brand presence, and maintain high standards of quality across every project.
Products & services

Award winning designs
We're The Simply Group, the UK's most innovative carton manufacturer – producing original, creative packaging for some of the country's leading brands. For us, it's about thinking outside the box (no pun intended, honest!) to create quirky, first-class concepts that get your sales rocketing. From our 3 sites in Nottingham we manufacture all types of folding cartons along with rigid boxes and high end bags. We work with big names in food, drink and confectionery, as well as pharmaceuticals, health and beauty. A flexible, friendly can-do bunch, there's nothing we like more than challenging the norms to bring you something really surprising – and brilliantly effective.

Rigid boxes
We're The Simply Group, the UK's most innovative carton manufacturer – producing original, creative packaging for some of the country's leading brands. For us, it's about thinking outside the box (no pun intended, honest!) to create quirky, first-class concepts that get your sales rocketing. From our 3 sites in Nottingham we manufacture all types of folding cartons along with rigid boxes and high end bags. We work with big names in food, drink and confectionery, as well as pharmaceuticals, health and beauty. A flexible, friendly can-do bunch, there's nothing we like more than challenging the norms to bring you something really surprising – and brilliantly effective.

Luxury bags
We're The Simply Group, the UK's most innovative carton manufacturer – producing original, creative packaging for some of the country's leading brands. For us, it's about thinking outside the box (no pun intended, honest!) to create quirky, first-class concepts that get your sales rocketing. From our 3 sites in Nottingham we manufacture all types of folding cartons along with rigid boxes and high end bags. We work with big names in food, drink and confectionery, as well as pharmaceuticals, health and beauty. A flexible, friendly can-do bunch, there's nothing we like more than challenging the norms to bring you something really surprising – and brilliantly effective.

Tea cartons

Drinks Packaging

Food Packaging

Chocolate Packaging

Innovative Gift Packs

Health & Beauty Packs

Fortnum & Mason Infusion Tea
Fortnum & Mason Infusion Tea Tubes Innovative Sustainable Tube Packaging This new tube format for Fortnum & Mason’s infusion teas combines premium presentation with exemplary sustainability. Designed to replace a previous range of tinplate tins, the updated format significantly reduces environmental impact without compromising on brand identity. Key Features: Manufactured using a 100% recycled greyboard core Finished with uncoated kraft paper and an external aqueous varnish for a refined, natural aesthetic Lined internally with a cellulose-based, plastic-free food contact laminate Fully FSC certified, recyclable, and compostable By transitioning from metal to fibre-based packaging, this development enhances both the circularity and eco-credentials of the Fortnum & Mason tea range — a perfect blend of tradition and responsible innovation.

Fortnum & Mason Infusion Tea
Fortnum & Mason Infusion Tea Tubes

Cosmetics/Beauty

Premium Food & Drink

Luxury Drinks

Confectionery

Cosmetics/Beauty

Advents

Confectionery

Cosmetics/Beauty

Cosmetics/Beauty

Confectionery

Confectionery

Luxury Drinks

Luxury Drinks

Luxury Drinks

Advents

Advents

Advents

Premium Food & Drink

Premium Food & Drink

Cosmetics/Beauty

Confectionary

Advents
News
New Product to be launched at this year's show
Simply Cartons, a company always ahead of its competition and proud to be at the top of its game with its leading innovation in packaging solutions is extremely excited about its brand new addition. Only one of 3 machines worldwide and the only one of
TriFold Carton
Trifold Simply Cartons, a company always ahead of its competition and proud to be at the top of its game with its leading innovation in packaging solutions is extremely excited about its new brand new addition. Only one of 3 machines worldwide and the
EnviraCoat
A range of barrier coatings that won't cost the earth......
Plastic Free
Simply Earth a new addition to the Simply Group
New Investment for Simply Cartons
A double whammy of investment for Simply Cartons with 2 brand new KBA printing presses installed Q1 of 2023

Premium Packaging Specialists Unite at Packaging Innovations 2026
Our combined presence highlights Autajon UK’s capabilities across folding cartons, luxury rigid packaging, and labels, giving customers access to multi-format expertise supported by strong regulatory and quality credentials.