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Latest news from Packaging Innovations & Empack

Nestlé Purina Unveils Gourmet Revelations Fine Cuts in Gelée with Patented Pyramid Packaging

Nestlé Purina has expanded its Gourmet Revelations line with the introduction of Fine

Cuts in Gelée, a premium wet cat food presented in innovative pyramid-shaped

packaging.

Nestlé Purina premium cat food presented in innovative pyramid-shaped packaging.

This new offering combines delicate transparent jelly with finely diced tender cuts, available in Chicken, Salmon, and White Fish varieties. Each 57-gram pot is designed for a single serving, with multipack options of two, four, or 48 pots.

The patented pyramid packaging features an ‘easy release’ design, allowing the food to maintain its shape upon serving without the need for cutlery, thus minimising mess. This design aims to enhance the dining experience for both cats and their owners, fostering a stronger bond during mealtime.

Developed over several years, the product’s unique shape is based on behavioural studies by Purina scientists, suggesting that the jelly pyramid encourages natural feline eating behaviours such as biting, licking, and chewing. This innovation caters to cat owners seeking to provide their pets with visually appealing and delectable meals that are also convenient to serve.

Gourmet Revelations Fine Cuts in Gelée is currently being rolled out across various European markets, including the UK, France, Germany, and Italy, with plans for further expansion.

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Nestlé Purina premium cat food presented in innovative pyramid-shaped packaging.

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Latest news from Packaging Innovations & Empack

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