LEAD, GLOBAL PACKAGING
Raj is an expert in print and packaging design who specialises in transforming creative vision
into real-world products. He studied printing technology and spent nearly 11 years with Grey
Global Group (WPP) in Dubai, delivering world-class print and packaging assets for FMCG
products.
Continuing his career in Sydney, he managed print media for telecommunications, banking, and
government clients at Imagination before joining HelloFresh Sydney. Demonstrating exceptional
problem-solving skills, he was relocated to join the global team and manage the HelloFresh
packaging portfolio across 16 markets.
Driven by a strong passion for print and packaging along with technical expertise, Raj plays a
vital role across food packaging formats, ranging from single to multi-language packaging and
labeling. In his leadership role, he consistently delivers high-quality packaging assets,
recommends sustainable print media and ink solutions, and oversees packaging management
across all 16 markets.