Exclusive report: The impact of Generative AI on packaging

The impact of generative AI on packaging 

The global packaging market is valued at $1.2 trillion in 2025, according to the latest research by Smithers, and AI will have an increasingly important role in the growth of the industry over the coming years.

In this exclusive white paper, official research partner Smithers explores how GenAI will impact the packaging industry in the years ahead.

Key takeaways:

Speed to market: as GenAI design tools improve, it will help bring customised products to market faster, while human creativity remains essential.

The role of AI in packaging development: packaging companies are adopting AI to improve efficiency and precision throughout the supply chain. 

Supply chain efficiencies:  smarter systems will enable better stock management, improve efficiency and reduce waste. 

Impact of AI on Packaging cover

Future outlook

GenAI will lower the barriers to creativity in packaging design. There will be explosive growth in personalised and virtual content, and versatile packaging formats generated through GenAI.

There is great potential to significantly increase efficiency and sustainability as AI optimises processes, from material selection to end-of-life processing. The development of smarter, self-learning systems could improve the adaptability of production and contribute to realising a fully circular economy.

Be part of the future of packaging 

Packaging Innovations & Empack 2026 brings together 450+ suppliers, 7,400 professionals and 80+ expert speakers to share insights, showcase new technology and explore the trends shaping our industry. Discover everything from smart automation and AI to cutting-edge materials, machinery and sustainable solutions.

About Smithers

Smithers is a global market leader in producing packaging industry reports with over 80 years’ technical and scientific experience supporting companies around the world. Smithers publishes 40+ market reports per year in packaging, paper, print and sustainability, as well as security print, nonwovens and tires.

Our market research brings together a global network of industry experts to explore cutting-edge packaging market trends, combined with in-depth industry analysis and five-year market forecasts.

Drawing on proprietary databases, primary research, and our deep technical expertise, the result is credible, actionable insights. Smithers Market Intelligence enables our clients to confidently make successful business decisions. To find out more, visit smithers.com/services/market-reports.

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