Speaker bio Jo Pybus - Packaging Innovations Birmingham

The future of branded and inspirational packaging

3 & 4 March 2021 | Halls 11-12 Birmingham


Jo Pybus

UK Environment & Retailer Compliance Controller, Essity

Jo has worked in the paper and tissue industry for over 18 years with roles spanning across operations through to retail brand management. More recently she has had held roles in technical product development, and environmental regulatory compliance. Having worked in so many different areas within the industry, she has a deep understanding of the practical realities, challenges and complexities involved in developing and implementing product and packaging changes across both brand and retail product portfolios. Over the last two years, she has driven the development and implementation of a new packaging strategy across Essity’s tissue portfolio in the UK and ROI which includes household brand names Cushelle, Velvet, and Plenty.

Scroll to Top