Speaker bio Ian Cameron - Packaging Innovations Birmingham

The future of branded and inspirational packaging

3 & 4 March 2021 | Halls 11-12 Birmingham

Ian Cameron

Creative Director, Brand Experience, Butterfly Cannon

Ian has had a wide-ranging creative career spanning 20 years, collaborating extensively with alcohol, food and cosmetics brands and encompassing award-winning journalism before turning to design, first with creative direction at the sensorial agency Bompas & Parr, before joining Butterfly Cannon as Creative Director for Brand Experience earlier this year.


Among other things, he has developed an experiential launch event for David Beckham Fragrances, conceptualised a restaurant concept for one of the world’s biggest soft drinks, produced a series of short films that pioneered visual ASMR (Autonomous Sensory Meridian Response) triggers for Glenmorangie whisky and won the pitch for Guinness’s new bar-top beer fount with the ‘Big Harp’, currently rolling out at bars globally. 


He has ghost-written and edited several books on cocktails and spirits, written on cocktails and bars for titles including GQ and Esquire and edited two trade magazines on the subject. He continues writing on design, most recently contributing to the Special Report on the future of packaging in the latest edition of Formes de Luxe magazine.


At Butterfly Cannon Ian heads up a team responsible for designing some of the world’s biggest spirits brands, including Johnnie Walker and Glenmorangie, and is leading the studio’s expansion into experiential branding.

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