Account Manager, The NPD Group
In a world with rapidly changing products and distribution models, it’s never been more important to know what is selling, where, why, and for how much. Since 1996, the prestige beauty industry has relied on NPD’s insights and solutions to address the emerging trends, needs, and behaviors of the next generation of beauty consumers. We work with most of the biggest brands in Prestige Beauty to monitor beauty industry trends across North America and Europe – from the “big picture” down to the category, geographic region, and store levels. We can even help you look for opportunities and evaluate pricing strategies.