Showcasing the innovations and latest developments of the label and print market
The label and printing sector has seen a lot of innovation in recent years giving brands more opportunities that ever to innovative their packs and communicate to customers via the packaging. With developments around AR and VR enabled labels brands can communicate various stories to their target audience which would have been impossible with a traditional label. Digital printing has allowed brands to personalize their packs and reach their customers on a more one to one level instead of mass marketing. As well, new finishing techniques can enable a brand to stand out on a crowded shelf and reinforce the brand message. You can discover what the label and printing sector can offer to elevate your next packaging project at Packaging Innovations & Empack with a dedicated label and print zone at the show. The experts will be on hand to show you’re their latest launches and talk though any queries from digital printing, FlexoTech, tech-enabled labels and short print runs.