Industry forum stage - Packaging Innovations Birmingham

The future of branded and inspirational packaging

3 & 4 March 2021 | Halls 11-12 Birmingham

Industry Forum Stage

From cosmetics to pharma, to food and drinks we have your specific packaging challenges covered! Join on of the specially curated forums to learn from fellow peers in your sector or gain inspiration from another sector to diversify your packaging offering. 

Wednesday 26th February

Drinks forum, 10:30 - 12:00

Industry Forum stage

10:30-10:35 Forum introduction

Anthony Denny, Publisher, Whisky Magazine and The Drinks Report

10:35 - 10:55 The Importance of Brave Brand Story Telling – An uplifting refresh for Somersby

Being different is difficult without bravery. And in the beer and cider category, it can be very difficult to be different when the visual language and category codes area deeply entrenched. Somersby had built a strong emotional connection with consumers around the world. But with many new brands entering the market, there was an opportunity to break the traditional cider category tropes and create something more than just a cider. This is a look into the journey and challenges faced along the way and how packaging and branding played a vital role.

Rob Skelly, Associate Creative Director, Elmwood Leeds

10:55 - 11:15 Helping drinks brands to activate their most powerful owned-media asset

Drinks brands have a transformational opportunity to activate their largest owned media asset - the pack - to deliver relevant and engaging experiences, create new service models and surface previously unseen consumer insights. In this rapid-fire session, Rob Hollands will introduce the concept of the ‘connected consumer’, explore how brands are combining creativity and technology to engage consumers (from pilot through to scale) and unpack the incredible data opportunity.

Rob Hollands, Managing Director, SharpEnd 

11:20 - 11:40 Carlsberg UK’s pursuit of better packaging

Pete Statham, Sustainability Manager, Carlsberg Group

Alastair Porter, Senior Brand Manager, Carlsberg Group

11:40 - 12:00

Summary Q&A Panel

Food forum, 12:30 - 14:00

Industry Forum stage

12:30 - 12:35 Forum introduction

Emma Hanby, Associate Director Consulting Technology, Campden BRI

12:35 - 12:55 Gousto's Sustainability & 50% Reduction Challenge

Oliver Revill, Senior Category Buying Manager, Gousto

13:00 - 13:20 Extended producer responsibility and the changing policy landscape – what does it mean for you?

With key policy changes in relation to packaging due to be introduced in 2022 and 2023, what should you be thinking and about, planning for and discussing with your customers? Sarah will be sharing insight from SUEZ’s involvement in helping to shape these changes and their engagement with the packaging supply chain, to help you plan for the future.

Sarah Ottaway, Sustainability and Social Value Lead, SUEZ

13:20 - 13:40 Little Freddie’s Pouch Recycling Journey: Creating a circular system for flexible aluminium laminates

Frankie Siew, Innovation Packaging Manager, Little Freddie

 

Nicola Smith, Environmental & Sustainability Manager, Little Freddie

13:40 - 14:00

Summary Q&A Panel

Healthcare & Pharma Forum, 14:30 - 16:00

Industry Forum stage

14:30 - 14:35 Forum introduction

Chris Waterhouse, Managing Director, iDi Pac Ltd

14:35 - 14:55 Smart Packaging & Patient Adherence

Chris Waterhouse, Managing Director, iDi Pac Ltd

14:55 - 15:15 The Unique Device Identification (UDI) on medical devices

Jorge Figueira, ISO TC/157 Expert Member, Quality & Regulatory Management, Pasante Healthcare

15:20 - 15:40 Trust in your Label: Where the digital world meets the physical supply chain

David Bennett, Chief Commercial Officer, Kallik

15:40 - 16:00 Q&A Panel

Thursday 27th February

Beauty Forum, 10:20 - 12:05

Industry Forum stage

10:20 - 10:25 Forum introduction

Imogen Matthews, Managing Director, IM Associates 

10:25 - 10:45 A review of prestige beauty in 2019

Helen Duxbury, Account Manager, The NDP Group

10:45 - 11:05 How to navigate your way to compostability

The public are demanding it, but is the packaging industry ready for compostability? Kathryn Danzey shares the Rejuvenated brand journey to going compostable.

Kathryn Danzey, MD, Rejuvenated Ltd 

11:05 - 11:25 How do we suss out Sustainability - The reality of a small brand's packaging decision making process.

In this presentation, we take a look at the practicalities of packaging personal care products from manufacture and fill all the way through to end of use. Sam will explore the issues surrounding sustainability and how these are being communicated (or more often than not, miscommunicated) to the consumer. Is sustainability in danger of becoming just another cynical sales tactic.

Sam Farmer, Founder, SAMFARMER

11:25 -11:45 Sustainable, desirable, beautiful - how to design a beauty brand in 2020

Joanne Bell, Brand Insight & Content Director, Free The Birds

11:45 - 12:05

Summary Q&A Panel

E-Commerce & Retail Forum, 12:15 - 13:20

Industry Forum stage

12:15 - 12:20 Forum introduction

Alex Sword, Editor, eDelivery & InternetRetailing

12:20-12:40 How to find 'the sweet spot' for your e-commerce packaging and why the perfect pack does not exist

Gavin Mounce, E-Commerce Design Manager, DS Smith

12:40 - 13:00 Behind the scenes of the process design of plastic-free ecommerce packaging

• Exploring why less than 1% of ecommerce plastics are recycled • Identifying ecommerce warehouse issues in order to design an efficient solution • How to exploit gains that can be made in customer experience • Boots case study; explaining the background to Boot’s strong CSR programme

Fred Lill, Owner/Director, Lil Packaging

13:00-13:20 New retail landscape and how packaging needs to adapt

Product packaging is becoming just as important as the product content. As consumers grow more uncertain and demand further transparency from brands, it is crucial that brands communicate their values through their packaging. Just as consumers are growing more concerned about the ingredients they consume, they also care about what effect packaging has on the environment. Therefore, brands and leveraging sophisticated technology to meet sustainability challenges, and to create more immersive packaging and retail experience.

Sara Samedzade-Jagini, Associate Analyst, GlobalData

Industry Insights Forum, 14:00 - 14:30

Industry forum stage

13:30 - 14:00 Is our industry’s approach to the circular economy more aligned to profit than the environment?

• Is maximising shareholder value holding us back? • Profit and/or the environment? • People power and corporate shaming • The need for legislation • The importance of getting it right

David Tonkin, Project & Portfolio Manager,  Müller Dairy

14:00-14:30 BSc Packaging Professional: Equipping businesses to move towards a carbon neutral supply chain

Glyn Hawley, Principle Lecturer, Sheffield Hallam University

John Sorsby, Employer Partnership Manager, Sheffield Hallam University

The conference

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BIG Carbon Debate

BIG Carbon Debate

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