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Triple win for Tradeprint with GMG on board

Triple win for Tradeprint with GMG on board

Dundee-based web-to-print business, Tradeprint, has installed GMG ColorServer Hybrid for colour consistency across multiple outputs, increased speed and cost reductions on consumables.

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Leading upload and print business, Tradeprint, specialises in booklets, brochures, magazines, clothing and merchandise. A fast-growing category for them is wide format, including rigid boards and flexible banners. The company is using GMG across their multiple HP Indigos, Canon high speed inkjet devices, litho long perfectors and flexible and rigid large format devices.

Greg Smith, Quality & Compliance Officer at Tradeprint, explains the impetus behind taking on GMG: “As we lacked the ability to set artwork up specifically for each output device, we decided to leverage technology to bring our process up to date.” GMG ColorServer enables Tradeprint to build a library of output profiles by stock and device to ensure maximum consistency across their multiple devices and output conditions.

The focus of Tradeprint Sales & Customer Success Director and Sustainability Lead, Anthony Rowell, was on efficiency and sales potential. He says, “GMG’s ink optimisation function helps cut the cost of consumables and reduce drying times to keep devices running at full speed.” GMG InkOptimizer reduces ink spend while maintaining colour quality, through replacing expensive colour inks with black ink and preserving the integrity of the black channel for an enhanced grey balance. It additionally cuts wastage caused by streaking/mottling, while reduced inkjet head wear means less downtime.

Anthony continues: “ColorServer provides additional confidence and enables us to pursue higher end, more colour critical work. We work with GMG Color to ensure we have world-leading colour management capabilities in house.”

Tradeprint are planning a further roll-out of GMG ColorServer. “As we bring additional manufacturing stream online, we will have GMG at the top of the list to support us with colour management. Next steps will be to introduce this to our third-party fulfiller network,” says Greg.

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