Just in time for the upcoming FIFA World Cup 2018, two large Swiss vegetable marketers are launching their snack tomatoes on the market with a striking packaging design: The Schur®Star bag shaped like a T-shirt to match the globally popular event. It’s perfect because fans all over the world will spend hours in front of the screen in the coming weeks following their teams and spoiling themselves with all sorts of goodies and snacks. And of course they will want a bag that displays their national colours. It aims to address football fans as well as health-conscious consumers. The sophisticated Schur®Star concept allows vegetable marketers to quickly and easily change bags to other designs after the World Cup – or to bags shaped like a star, heart or any other shape. And it’s just as easy to change to classic formats such as the stand-up bag with carrier handle and reclosability.