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GMG ColorBook for custom colour simulations on your digital press.

GMG ColorBook for custom colour simulations on your digital press.

While digital printing is rapidly gaining importance, especially in the packaging industry, one question remains: How can we simulate custom brand colours with a fixed set of four to seven inks?

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GMG ColorServer and GMG OpenColor have colour conversion fully under control. To prove this to potential clients, digital printing now has a compelling argument: GMG ColorBook – it looks like a regular colour guide, but there’s more to it.

Peter Schöffler, Product Manager at GMG, explains: “In digital printing, GMG ColorBook is a colour reference for simulating custom brand colours based on a precise set of real print conditions. GMG ColorBook shows the actual end result because it’s produced under production conditions, on the same press, using the same inks, and on the production substrate.

With this new solution, GMG provides a sales tool for printers who want to physically demonstrate their colour competence in digital printing before an order is placed. In addition, GMG ColorBook establishes a building block for reliable colour communication. “From design to prepress… from the pressroom to the clients and brands… if everyone’s expectations are aligned, we create reassuring process reliability from start to finish,” says Peter Schöffler.

GMG ColorBook comes as an option to GMG ColorServer and GMG OpenColor. “It appears as a single additional button in the user interface,” says Peter Schöffler from GMG and summarises: “With only a few extra clicks, users can take a big step in quality and consistency for digital print.”

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