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Essentra Tapes Boosts Consumer ‘Unboxing’ Experience with ECO Range Innovation

Filtrona Tapes Boosts Consumer ‘Unboxing’ Experience with ECO Range Innovation

Filtrona Tapes is stepping up attempts to improve consumer packaging sustainability and accessibility.

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Filtrona Tapes is stepping up attempts to improve consumer packaging sustainability and accessibility. The company recently launched three new products focused on improving E-commerce packaging, including one ground breaking innovation in its ECO Range of sustainable solutions; Rippatape Halo. Rippatape Halo, offers consumers and brand owners alike, a recyclable, paper-based alternative to plastic easy-open tear tapes.

By combining Rippatape Halo, with the new EASILINER, and SF-AS DH1 applicator system, Filtrona Tapes has significantly bolstered their portfolio of total tapes solutions.

As the total value of returned E-commerce purchases now totals $428B USD – over 10% of all global retail sales – the newly-expanded E-commerce portfolio meets the packaging industry’s needs for more sustainable reverse logistics solutions.

EASILINER is a paper-based silicon release liner range that protects pressure-sensitive glue lines, making for cost-effective E-commerce packaging that is equipped to meet consumer demands for more sustainable, easily returnable products.

To address the need for enhanced packaging and minimize the impact on production efficiencies, the SF-AS DH1 applicator was launched in September. The system is capable of running two applicator heads simultaneously.

“Our vision was simple – to create a simple-to-operate, easy-to-integrate applicator, which addresses the tape application needs manufacturers and makes light work of creating E-commerce solutions,” said Ian Beresford, head of marketing and development at Filtrona Tapes.

Rippatape Halo, meanwhile, offers carton board converters an effective easy-opening tear tape system for their carton and corrugated packaging without introducing any plastic into the pack design. This enhances the unboxing experience for end users and eliminates ‘wrap rage’ while helping consumers, brands, and converters make more sustainable choices.

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