Eggelbusch successful with ChickUp’s in Schur®Star Shape Bag – Packaging Innovations Birmingham

Packaging Innovations & Empack

The future of branded packaging and technology

16 & 17 February 2022 | Hall 1 NEC Birmingham

Eggelbusch successful with ChickUp’s in Schur®Star Shape Bag


A striking and unique pack format can be decisive for strategically placed impulse products – it is not only important to hold on to existing customers but likewise crucial to win new ones. The German company Eggelbusch took up those considerations before they decided to go for a very special packaging solution for their new ChickUp’s line: The Schur®Star Shape Bag – an exceptional solution, convenient on the go and practical in consumption.
The new ChickUp’s line includes, until further notice, four products which are sold in the Schur®Star Shape profile. The bag material is based on a laminate construction and offers in combination with an incorporated zipper the requested convenience. All these elements contribute to a higher brand loyalty. As an additional feature, the bags are equipped with a functional euro hole for suspension, giving the options of presenting the bag differently at POS.

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