We understand that the pharmaceutical and chemical sectors face a set of different challenges when it comes to packaging compared to the other FMCG markets. The protection of the product is one of the most important jobs for packaging when it comes to medical and chemical items. We have seen a rise in anti-counterfeiting packaging technology to ensure the authenticity of medicine and its supply chain to the customer. Wearable tech is another trend predicted to hit the market, this has already been seen during the coronavirus crisis where a wristband has been developed to dispense hand sanitiser for the wearer targeted at hygiene concerned customers. We will have to see how much packaging will intersect with the need for wearability. When you attend Packaging Innovations & Empack Birmingham you get the chance to meet leading pharmaceutical and chemical packaging suppliers, like-minded industry peers and the chance to hear from inspirational speakers.