Helen has 25 years’ experience, the first 10 as a Strategic Planner and Planning Director at some of the best communication agencies in London; and the last 15 in innovation, firstly as as a Partner at ?What If! and more recently running her own Innovation and Brand Positioning consultancy, Where There’s Smoke.
A partner at Unpackaged, where Helen spends around 50% of her time, she leads the innovation work developing new solutions design as well as the behaviour change practice. Over the last four years with Unpackaged Helen has worked with a number of major retailers such as Waitrose, Co-op and Abel and Cole developing their individual reuse and refill solutions as well as working on The Refill Coalition multi-retailer trial to reinvent the supply chain. With her own company, Where There’s Smoke, Helen has led a variety of projects with clients including CHEP/Brambles across Asia, Europe and the US, Sanofi in Europe, The Royal Mail, Lloyds Bank, AIG, ASK Italian and the BBC in the UK amongst others.
