21 & 22 Feb 2024
NEC Birmingham
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Helen Clements, Innovation Lead, Unpackaged Innovations LTD

Helen has 25 years’ experience, the first 10 as a Strategic Planner and Planning Director at some of the best communication agencies in London; and the last 15 in innovation, firstly as as a Partner at ?What If! and more recently running her own Innovation and Brand Positioning consultancy, Where There’s Smoke.

A partner at Unpackaged, where Helen spends around 50% of her time, she leads the innovation work developing new solutions design as well as the behaviour change practice. Over the last four years with Unpackaged Helen has worked with a number of major retailers such as Waitrose, Co-op and Abel and Cole developing their individual reuse and refill solutions as well as working on The Refill Coalition multi-retailer trial to reinvent the supply chain. With her own company, Where There’s Smoke, Helen has led a variety of projects with clients including CHEP/Brambles across Asia, Europe and the US, Sanofi in Europe, The Royal Mail, Lloyds Bank, AIG, ASK Italian and the BBC in the UK amongst others.

Explore Three focused stages

Supply Chain

A view of end-to-end supply chain processes, from Packaging Innovations, Empack, Contract Pack & Fulfilment, to label & print, software systems, and more.
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Innovation & Design

Our continued Packaging innovations hub of expert design perspectives, with a view to the most innovative and future-forward concepts.
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Circular Economy

Can sustainability in packaging be defined by the objective to move toward a circular economy? Experts consider key elements of production, consumption, and waste management.
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