12 & 13 Feb 2025
NEC Birmingham

Circular economy stage session:

Mark Van Iterson, Global Director Design & Sustainability, Heineken International

KEYNOTE: How to Design for a Greener world?

February 15, 2023
1:30 pm - 2:00 pm

Circular Economy Co-Sponsored by OPRL & LXD

How can design be instrumental in creating a world with zero waste, with maximum circularity. Heineken has an ambitious agenda to reach net zero, and it will take technological innovation, the entire supply chain, customers and consumers, and lots of creativity and guts, to reach this.
Learn how design plays a crucial role in this, from bottles to bars, from functional symbols to futurities concepts.

Explore Three focused stages

Supply Chain

A view of end-to-end supply chain processes, from Packaging Innovations, Empack, Contract Pack & Fulfilment, to label & print, software systems, and more.

discover the stage

Innovation & Design

Our continued Packaging innovations hub of expert design perspectives, with a view to the most innovative and future-forward concepts.

discover the stage

Circular Economy

Can sustainability in packaging be defined by the objective to move toward a circular economy? Experts consider key elements of production, consumption, and waste management.

discover the stage