Elmwood designs brand refresh for Dolmio
Pasta sauce maker Dolmio has refreshed its look in partnership with brand consultancy Elmwood.
In an effort to attract younger customers and expand beyond its usual family-oriented audience, the company’s revamped visual identity will include nods to Italian heritage.
Elmwood said: “Dolmio’s word mark is also a significant diversion from the brand’s previous identity and of pasta sauces in general, with a more eye-catching and ‘epic’ quality that captures the joy we get and the freedom we feel from creating big-hearted Italian meals full of overflowing yumminess. This is personified by the exclamation mark, an epic celebration that’s big and bold, full of generosity and warmth.”