Pepsi to commemorate upcoming anniversary with new on-pack logo and branding
To celebrate its 125th anniversary, Pepsi will update its logo across its packaging and other physical and digital touchpoints for the first time in 14 years – intending to pay homage to the brand’s history while anticipating its future.
PepsiCo is undergoing its most significant rebrand in 14 years, with a fresh new look set to roll out in North America later this year and globally in 2024.
The new branding aims to distance itself from its association with sugar, featuring a sleek black colour that unifies the classic red, white, and blue palette. And, take a closer look at the new logo design – the iconic Pepsi globe now features the brand name back in the center, just like the ‘80s & ‘90s.
The iconic pulse design will remain to replicate the “ripple, pop and fizz” of Pepsi-Cola and the rhythm and energy of music. The redesign aims to capture Pepsi’s ‘most unapologetic and enjoyable qualities’ across all touchpoints, including packaging, fountain and cooler equipment, fleet, fashion, and dining. The brand plans to incorporate movement and animation into its visual system to keep up with the digital landscape and reach consumers in various physical and virtual environments, including the metaverse, which will enable creative collaboration with retailers and partners.